Inbox summit will feature a carefully curated range of topics selected by a number of leading companies to give attendees a rounded and complete experience of the email landscape in 2019. From Verizon Media (formally Yahoo) and 250ok to eROI and Activate, some of the best minds in the email marketing industry will share their vast experience and knowledge with over 300 attendees from across Europe.
Please note that the following agenda is not final. More speakers will be released in the upcoming days.
Matthew Vernhout is the Director of Privacy at 250ok and is a Certified International Privacy Professional (Canada) with nearly two decades of experience in email marketing. He actively shares his expertise on industry trends, serving as director at large of the Coalition Against Unsolicited Commercial Email (CAUCE), vice chair of the Email Experience Council (eec), and senior administrator of the Email Marketing Gurus group. He is a trusted industry thought-leader, speaking frequently at email marketing and technology conferences around the globe, and maintaining his celebrated blog, EmailKarma.net. Matthew has contributed to several benchmark publications during his career including DMARC Adoptions Among e-Retailers, The EEC’s Global Email Marketing Compliance Guide, The Impact of CASL on Email Marketing, and more.
Karen Talavera is President and Founder of Synchronicity Marketing where she is an industry-leading email marketing expert, strategist, consultant, sought-after speaker and professional educator with 20 years' experience in data-driven digital marketing. For over a decade Karen has been actively involved in shaping the email marketing industry as both a member then board member of the Email Experience Council of the Direct Marketing Association/Association of National Advertisers (DMA/ANA). She is also a member of Women of Email and Only Influencers. Her unique depth of digital expertise paired with her finely honed direct response mindset has contributed to program strategy and performance improvements for thousands of marketers across brands in financial services, travel, entertainment, B2B, retail and software including Google, Disney Consumer Products, NASCAR, City National Bank, Foremost Insurance, Pearson Education, Amway and many more.
David is an Email Product Manager at Seznam.cz, the leading provider of free email services in the Czech Republic with a market share of over 75%. For the past eight years, his team have been responsible for setting the strategic direction and developing the service, including its anti-spam, deliverability and business model. David often gives lectures on a broad range of topics - from technical aspects of deliverability to improving email campaign effectiveness.
Marcel is driving business and product requirements for email deliverability and anti-abuse efforts for all consumer mail products (Yahoo, AOL, Verizon) under the Verizon Media umbrella. He’s also leading the product team responsible for next gen consumer email experiences. Before Verizon, Marcel was responsible for Alto Mail and AOL’s Email and international products, supporting its international expansion.
Cher leads the strategic efforts at eROI as the Associate Director of Strategy focusing on cultural research to unearth trends that affect the users of e-commerce based brands like Taco Bell, Nike, Adidas, Vogue, and Wildfang. Using email, web, and social to achieve business goals, she is able to develop new and innovative methods to drive results for her clients.
Pavel is a passionate e-mail marketing consultant from Prague based agency Etnetera Activate. He focuses on results through seeking smarter solutions instead of more expensive ones. He will present a case study of an innovative solution for a client who had to send out multiple versions of regular campaigns in 24 languages. You will learn how a very small team can do the work of many, delivering multiple campaigns across multiple markets in one day, with minimum fuss and no mistakes. He’ll show you how to save time and money while maintaining the high standards you set for yourself. The session will cover the complete process - from the content preparation & translation through composition of different template blocks and testing to the final delivery.